Monday, 1 April 2013


I have always been a big fan of The Uniform Super Store. Their innovative patterns and customer friendly approach has made my uniforms really less boring. Their patterns of embroidery and graphic printing are always the talking point in my office. For the past 2 years I have been a regular customer of them and they have always made sure that I get the best service.

My bet on them proved even more fruitful at the time of one official campaign that I participated in. The campaign was titled ‘Save trees to save the environment’ and I was all kicked to be the shining star of my office. After an initial discussion with my seniors, we decided to take the services of The Uniform Super Store to come out with a theme-based T-shirts. It took only 30 minutes for them to clearly understand what we were looking for and within 2 days, they came up with their proposal.

The guidelines that we gave them were simple. The T-shirts should fit the status of corporate uniforms for women and other parts of Australia are accustomed to. Yet, they should match the theme of the campaign. For doing so, they first made an outline of what our office was all about. Understanding that we are used to wearing hospitality workwear i.e. housekeeping uniforms, wait staff uniforms, they maintained our logo and apron but changed our plain T-shirts with printed graphics and words. Completing the new uniforms golden color embossing, our new uniform was very eye catching!

The changes in our uniforms really created an impact. With green color dominating the office environment, it was impossible for anyone to not notice it. Those uniforms had all the elements of our work environment. To get the best results out of everyone, we decided to have a slogan competition in which every employee had to create a slogan and get it printed from The Uniform Super Store on their T-shirt. The store’s rapid action and prompt service made sure that every employee received their customized uniforms on time.

The campaign was a big hit prompting our boss to organize more theme based events for us by taking the services of such a renowned store for uniforms. Since then we organize an event once in every three-month, and by spending less, we gain much!

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