I
have always been a big fan of The Uniform Super Store. Their
innovative patterns and customer friendly approach has made my
uniforms
really less boring. Their patterns of embroidery and graphic printing
are always the talking point in my office. For the past 2 years I
have been a regular customer of them and they have always made sure
that I get the best service.
My
bet on them proved even more fruitful at the time of one official
campaign that I participated in. The campaign was titled ‘Save
trees to save the environment’ and I was all kicked to be the
shining star of my office. After an initial discussion with my
seniors, we decided to take the services of The Uniform Super Store
to come out with a theme-based T-shirts. It took only 30 minutes for
them to clearly understand what we were looking for and within 2
days, they came up with their proposal.
The
guidelines that we gave them were simple. The T-shirts should fit the
status of corporate uniforms for women
and other parts of Australia are accustomed to. Yet, they should
match the theme of the campaign. For doing so, they first made an
outline of what our office was all about. Understanding that we are
used to wearing hospitality workwear i.e.
housekeeping
uniforms, wait
staff uniforms,
they maintained our logo and apron but changed our plain T-shirts
with printed graphics and words. Completing the new uniforms
golden color embossing, our new uniform was very eye catching!
The
changes in our uniforms
really created an impact. With green color dominating the office
environment, it was impossible for anyone to not notice it. Those
uniforms
had all the elements of our work environment. To get the best results
out of everyone, we decided to have a slogan competition in which
every employee had to create a slogan and get it printed from The
Uniform Super Store on their T-shirt. The store’s rapid action and
prompt service made sure that every employee received their
customized uniforms
on
time.
The
campaign was a big hit prompting our boss to organize more theme
based events for us by taking the services of such a renowned store
for uniforms. Since then we organize an event once in every
three-month, and by spending less, we gain much!
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